“Technology is quickly changing the way we reach out to members of Congress and our own constituents. This class helped me decide when (and when not) to use new technologies in my advocacy. I would recommend the Online Advocacy session for anyone who wants to help their grassroots efforts.”
-Robert Hay, Jr.

Email blasts … blogs … Twitter … Facebook … MySpace … YouTube … Powerful new vehicles that can carry your message directly out to the public and into Congressional offices and committee rooms on Capitol Hill.

But which online vehicles make sense for your grassroots or issue campaign? What technology, content, effort and know-how does it take to make them work? What legal and public relations pitfalls exist? And how do you integrate online advocacy with your overall messaging and communications strategy?

Here's how to get all the right answers for your organization.

Register now for Online Advocacy: Best Practices, Cost-Effective Tools and Guidance to Meet the Challenge

This newest session in the Lobbyist Certificate Program gets you up to speed on every aspect of online advocacy, including how to choose and use tactics and craft relevant messaging for email, blogs and social networks. GR and online advocacy experts also offer practical guidance on how to mesh new media with traditional efforts, avoid compliance and public relations nightmares, and leverage these inexpensive platforms to achieve the greatest visibility — and influence.

This session counts toward Lobbyist Certificate Program certification.

What You'll Learn:

1. How to run an effective online advocacy operation in lean, competitive times
2. Real-world insights from Congressional office personnel: what works, what gets ignored
3. Lessons learned from successful online advocacy campaigns
4. Secrets for clearing email filters so your messages arrive — and get read
5. Best practices for crafting relevant online messages
6. Design considerations — and tips — for online tools, including the advocacy portion of your Website
7. Practical guidance on how to assess and choose strong outsourcing vendors and technologies and keep costs and administrative burdens to a minimum
8. Troubleshooting advice on how to keep online advocacy activities from inadvertently triggering legal and compliance problems specific to the Government relations environment and the general business environment

Register now to improve the ROI of lobbying efforts throughout 2011!

Meet Your Training Team

Stephanie D. Vance, the "Advocacy Guru" of Advocacy Associates, LLC, is the author of four books on advocacy, and has over 20 years of experience in Congressional affairs, having worked in a prominent DC law firm, lobbied for National Public Radio and worked in various Congressional offices, holding positions as Legislative Director and Staff Director.

Her work on congressional communications stems from a deep and abiding belief that government is effective only when citizens are active participants. She has presented the concepts behind Citizens in Action at seminars and workshops around the country and she is a member of the National Speakers Association. Ms. Vance is also a member of the American Society of Association Executives and Women in Government Relations.

Ron Jacobs, Venable

Ronald Jacobs advises clients on all aspects of state and federal political law, including campaign finance, lobbying disclosure, gift and ethics rules, pay-to-play laws, and tax implications of political activities. He also assists clients with crises response to government investigations and enforcement actions, Congressional investigations, class-action law suits, and other high-profile problems that involve potentially damaging legal and public-relations matters.

Ramoon Looby, LKQ Corporation

Ramon Looby currently serves as the National Coordinator for Grassroots Programs at LKQ Corporation. Over the past two years, Ramon has played a pivotal role in developing and expanding grassroots advocacy for nearly 12,000 employees at LKQ. Mr. Looby also works with trade associations and coalition partners at the state and federal levels in order to achieve strategic legislative goals.

Ramon has established himself a subject matter expert in the field of political communication, and has earned the respect of his peers as a seasoned and dynamic communication and government affairs professional. Prior to joining LKQ, Ramon led community and public affairs for a municipal fire department in Southwestern Florida.

Who Will Benefit

• Government relations professionals
• Lobbying firms involved directly or indirectly with Agencies, Departments or the White House
• Law firms engaged in lobbying
• Association/Not-for-Profit lobbyists
• Corporate Government Relations professionals

Conference Details

When: Monday, May 16, 2011 8:45 am- 11:45 am EST
Where: Hall of States, 444 North Capitol St., NW Washington, DC

In Person Tuition:	$145 (ALL members) $245 (non-members)
*Teleconference:	$145 (ALL members) $245 (non-members)

* Teleconference option only available to non-DC-area residents

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Last updated: September 28, 2011