General accounting, legal and operational best practices are enough for managing an ordinary business. Add in a tough economic climate and a continuing onslaught of legislative and regulatory action and it's clear that keeping the business side of lobbying successful will demand even more specialized know-how than ever before even if you have years of experience. With clients and constituents counting every penny - and regulators and the media scrutinizing your every move - there's no margin for error.

Register now for The Business of Lobbying: Managing an Effective Lobbying Organization.

This latest session in the Lobbyist Certificate Program (LCP) is vital for anyone interested in the business of lobbying. Whether you manage a startup or mature government relations operation, this newest session in the Lobbyist Certificate Program arms you with practical business advice you can use right away to set up, administer and operate successfully within an organization, law firm or partnership. Guided by experts, you'll learn how to implement specific back-office strategies that control costs, boost efficiency, help you avoid operational and compliance mistakes.

Plus, you'll receive credit towards your Professional Lobbying Certificate (PLC) with this vital LCP session.

What You'll Learn:

• Cost-effectively advance your agenda with the Obama White House and Democratic-controlled Congress
• Run lean without jeopardizing contact with clients and constituents - or risking non-compliance with the battery of complex new lobbying and reporting rules
• Use strategic tax planning and accounting to control costs and optimize resources
• Start 2010 with all the best "back office" strategies

Reserve your space now to benefit immediately from expert advice on how to:

1. Choose the right business or organizational structure, including making the right decisions about tax, legal and reporting issues
2. Meet the specific business challenges involved in areas such as grassroots and state lobbying as well as defense, budget and appropriations lobbying
3. Select the best billing system (retainer, hourly, success fee)
4. Keep back-office costs under control
5. Identify sound opportunities for streamlining operations, improving administrative processes, and outsourcing functions such as payroll and recordkeeping
6. Avoid key lobbying organizational pitfalls
7. Implement best practices for accounting, constituency contact, LDA filing, and other areas
8. Manage compliance
9. Cultivate the most beneficial relationships while avoiding common mistakes involving business acquisition or bringing in new partners
10. Accelerate business development: how to attract and retain clients and earn more robust referrals

Register now to improve the ROI of lobbying efforts throughout 2010!

Who Will Benefit

• Government relations professionals and lobbying firms
• Law firms engaged in lobbying
• Association/Not-for-Profit lobbyists
• Corporate Government Relations professionals

Faculty

Erin Johnson, McKenna Long & Aldridge: Senior Marketing Manager for the Government Relations practice, Johnson has worked in legal marketing for just over three years, and joined her firm about five months ago. With over 30 professionals, she covers everything from utilizing website marketing to the holiday card campaign. Previously she worked as an executive assistant and legislative aide to U.S. Congressman Ron Kind (D-WI), where she spent three years gaining valuable experience in government relations. She completed her Master's degree at Georgetown University in 2006.

Peter Stratos, Goodman and Company: Stratos is Senior Tax Manager at Goodman and Company, a firm specializing in DC-area small and medium size businesses, particularly in the government contracting, government relations and not for profit space.

Plus, an expert panel of government relations firm and department heads.

Conference Details
December 13, 2010 8:45-11:30 am EST
Where: Hall of States Building, 444 North Capitol St. NW,Washington, DC

Cost-Effective Tuition Options

*Teleconference:
$75 (ALL members)
$175 (non-members)

* Teleconference option only available to non-DC-area residents

Easy Online Ordering

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Last updated: December 23, 2009