Effective Communications: Congress and the Media
A Lobbying Certificate Program Session with Media and Issue Ad Experts
Monday, October 24, 2011
Program: 8:45 am - 11:45 am
The Hall of States Building, 444 North Capitol Street, NW, Washington, DC
Deadline for Online Registration: 5:00 p.m. Thursday, October 20, 2011
Register now for Effective Communications: Congress and the Media.
The latest session in the Lobbyist Certificate Program (LCP) arms you with the right communications tactics and media mix to make you — and your agenda — a priority with all the new powerbrokers on Capitol Hill and throughout Washington.
From traditional issue ads to the new media, you'll learn how to choose and use communication tactics to get appointments, make powerful presentations, and successfully influence policy, programs and spending. Learn how to keep your lobbying program compliant with the ethics laws, and how to effectively get your message out to grassroots advocates.
What You'll learn:
Register for up-to-date training on how leverage more efficient and effective communications in the "New Washington," including:
- How different government officials like to receive their information — and how to take advantage of the newest trends
- Today's best new and traditional media — and when to use them
- How to get high ROI from what you spend on media communications
- How to support your contacts and give them greater persuasive power
- What to say (and not say) to get an appointment with Congressional staff
- How to craft a strong presentation and leave-behind materials
- What lobbyists must know about communications involving federal contracting — including bid negotiations, collateral policies and dispute resolution
- How to make sure your communications comply with all relevant rules - including the new lobbying requirements
Who Will Benefit
This session offers essential guidance for both seasoned government affairs professionals as well as those just coming from positions on the Hill to represent organizations that include:
- Lobbying firms involved directly or indirectly with Agencies
- Departments or the White House
- Law firms engaged in lobbying
- Association/nonprofit lobbyists
- Corporate government relations professionals
Conference Details
Deadline for Online Registration: 5:00 p.m. Thursday, October 20, 2011
When: Monday, October 24, 2011 8:45 am- 11:45 am EST
Where: Hall of States, 444 North Capitol St., NW Washington, DC
| In Person Tuition: |
$145 (ALL members)
$245 (non-members) |
| *Teleconference: |
$145 (ALL members)
$245 (non-members) |
* Teleconference option only available to non-DC-area residents
Reservations cancelled after the deadline are non-refundable
Easy Online Ordering
Enroll Online
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Last updated: September 28, 2011
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