American League of Lobbyists - Communications & Media

Communications & Media

A Lobbying Certificate Program Session with Media and Issue Ad Experts
Sponsored by the American League of Lobbyists and Lobbyists.info

Monday, October 18, 2010
8:45-11:45AM EST
The Hall of States in Washington, DC
(444 North Capitol Street)
Also available to nonresidents via audioconference
Deadline for Online Registration: 5:00 p.m. Thursday, October 14, 2010

Register Now What You'll Learn Faculty Who Will Benefit

What's the most effective way to connect with increasingly online and busy Executive-branch officials, Members of Congress and their staff?

Find out when you register now for Effective Communications: Congress and the Media.

The latest session in the Lobbyist Certificate Program (LCP) arms you with the right communications tactics and media mix to make you - and your agenda - a priority with all the new powerbrokers on Capitol Hill and throughout Washington.

From traditional issue ads to the new media (like Twitter) that transformed the campaigns, you'll learn how to choose and use communication tactics to get appointments, make powerful presentations, and successfully influence policy, programs and spending.

Plus, you'll receive credit towards your Professional Lobbying Certificate (PLC) with this vital LCP session.

What You'll learn:

Register now for up-to-date training on how to leverage more efficient and effective communications in the "New Washington," including:

How different government officials like to receive their information - and how to take advantage of the newest trends
Today's best new and traditional media - and when to use them
How to get high ROI from what you spend on media communications
How to support your contacts and give them greater persuasive power
What to say (and not say) to get an appointment with Congressional staff
How to craft a strong presentation and leave-behind materials
What lobbyists must know about communications involving Federal contracting -including bid negotiations, collateral policies and dispute resolution
How to make sure your communications comply with all relevant rules - including the new lobbying requirements

Who Will Benefit

This session offers essential guidance for both seasoned government affairs professionals as well as those just coming from positions on the Hill to represent organizations that include:

Lobbying firms involved directly or indirectly with Agencies
Departments or the White House
Law firms engaged in lobbying
Association/Not-for-Profit lobbyists
Corporate Government Relations professionals

Faculty

Josie Martin is senior vice president and practice group leader of the public affairs team at GolinHarris in Washington, D.C. Prior to GolinHarris, Martin served as senior vice president for legislative and public affairs with the Federation of American Hospitals, where she led a team that worked closely with the US Department of Health and Human Services and senior healthcare staff on Capitol Hill responsible for the Medicare Modernization Act. She has served as a strategic communications advisor and public policy advocate for the hospital industry, and others in the healthcare community that have high profile policy issues to be discussed or resolved within the federal government.

Victoria Lion Monroe is the senior vice president, advertising at CQ-Roll Call Group, where she is responsible for setting the company's strategy to continue to increase their share in a growing and dynamic market. She manages all advertising activities and holds revenue responsibility for CQ Weekly, CQ Today, CQ.com, CQ Politics and CQ Events. She was previously on the client side, most recently with GMMB (Greer, Margolis, Mitchell Burns), where she led their Washington media buying efforts, and was one of the agency's experts on buying Internet media. Monroe started her career in advertising at the National Journal Group as director of issue advocacy advertising and marketing. Prior to that, Monroe was a lobbyist at Cassidy and Associates. She began her career as deputy press secretary for Senate Majority Whip Alan Cranston (D-CA) and also for Congressman Bart Gordon (D-TN).

Robert Lenhard, Covington & Burling, LLP, is counsel in the firm's Washington, DC office and a member of the firm's Election & Political Law Practice group. Mr. Lenhard served as Chairman of the Federal Election Commission in 2007 and Vice Chairman of the agency in 2006. Prior to joining the FEC, Mr. Lenhard provided legal advice to organizations active in the political process at the federal, state and local levels. He represented clients in planning and implementing political strategies as well as appearing in matters before the Federal Election Commission and state regulatory agencies in California, Michigan, New York, and Ohio.

Jeffrey L. Taylor is a senior vice president of IGR Group. Mr. Taylor concentrates his practice on issues related to the Life Sciences/Pharmaceutical industries, Embassies and international companies/trade, emerging companies and technologies, and local governments. His background includes service as a chief of staff on Capitol Hill, and a stint as director of congressional relations at the National Republican Congressional Committee. He has also served as a campaign advisor on the 1996 presidential campaign of Steve Forbes, and as the director of the Frontiers Institute.

Conference Details

When: October 18, 2010 8:45-11:30 am EST
Where: Hall of States- 444 North Capitol St. Washington, DC

Cost-Effective Tuition Options

In-person:
$145 (ALL members)
$245 (non-members)

*Teleconference:
$145 (ALL members)
$245 (non-members)

* Teleconference option only available to non-DC-area residents

Easy Online Ordering

Enroll Online
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