American League of Lobbyists - Lobbying Certificate Program: Lobbying 101

Lobbying 101:
Technical Training, Best Practices and Regulatory Compliance

Monday, July 18, 2011
Registration: 8:45 am
Program: 9:00 am - 11:45 am
The Hall of States Building, 444 North Capitol Street, NW, Washington, DC

Deadline for Online Registration: 5:00 p.m. Thursday, July 14, 2011

Register Now Meet Your Training Team Who Will Benefit

“I am always busy working on my own issues and it is very helpful to find what others are doing along with changes in the industry.”
-Richard Hodge, Sanofi-Aventis U.S.

“I have an employee that is new to lobbying, and I think the ALL sessions provide her an educational prospective that can’t be found anywhere else. Having the prospective on how government works and understanding why lobbying should not have a negative connotation is really important for younger people that want to get into the profession. In times like these, where it is important to watch our budget, we still find a lot of value in the program relative to its cost. The information that we come back with is definitely worth the money. I can’t speak enough about the value; I’ve seen the same information presented for double the cost!”
-Jessica Sadowsky, American Network of Community Options and Resources (ANCOR)

As both an introduction and a refresher, this session provides government relations professionals with the new type of skills, regulatory know-how, and best-practice tools and tactics that it takes to succeed in today's Washington. Shouldn't you share that advantage?

Register now for Lobbying 101: Technical Training, Best Practices and Regulatory Compliance

This LCP session has been designed to fast-track basic mastery of the legislative process, new communication methods, and fundamental ethical and legal compliance. You'll come away armed with today's best practices for creating the right message for your client or organization and achieving your goals cost-efficiently — and without triggering legal or ethical liabilities.

Reserve your space now to learn:

The basics of lobbying, including the legislative process and communication best practices
How to move from the Hill into lobbying — without making costly mistakes
How to get quickly up to speed on issues and create the right messaging
Proven ways to maximize advocacy and minimize costs in today's challenging and recessionary climate
How to avoid triggering compliance problems with a maze of new rules and procedures governing lobbying, campaign finance and federal contracting
What congressional and administrative personnel say works — and doesn't — for lobbyists seeking to build relationships and earn attention for their agendas
How to leverage the greatest skill-building — and career-value from the full certificate training program

Meet Your Training Team

Stephanie Vance, Founder, Advocacy Associates
Stephanie is frequent speaker, trainer and writer on lobbying and advocacy issues. She is the author of the recently published Citizens in Action, as well as the best-selling professional training manual, Government By The People: How to Communicate with Congress. The National Association of Realtors, The Humane Society of the United States and the American Library Association are just some of the organizations who have relied on Ms. Vance to give their members the power to make their voices heard on Capitol Hill.

Carrol Kinsey, Senior Counsel, Van Scoyoc Kelly
Carrol is Senior Counsel at Van Scoyoc Kelly, where he focuses on government contracts and corporate governance/ethics. Prior to joining Van Scoyoc Kelly, he served as chief counsel of the Bureau of Engraving and Printing, where he represented the agency in matters of government ethics, government contracting and administrative law. Mr. Kinsey also has experience in the Office of Personnel Management and as a member of the Judge Advocate General's Corps with the Army.

Industry Panel

Eric Dell, Chief of Staff, Congressman Joe Wilson (R-S.C.)
Laura Perrotta, Director of Government Relations, American Traffic Safety Services Association
Paul Kangas, Vice President Federal Policy and Government Relations, Assurant Inc.

Who Will Benefit

This session offers essential guidance for both new and seasoned professionals involved in lobbying and advocacy, including...

Lobbyists and corporate, association and non-profit government relations professionals
PAC directors
Advocacy professionals

Conference Details

Deadline for Online Registration: 5:00 p.m. Thursday, July 14, 2011

When: Monday, July 18, 2011 8:45 am- 11:45 am EST
Where: Hall of States, 444 North Capitol St., NW Washington, DC

In Person Tuition:	$145 (ALL members) $245 (non-members)
*Teleconference:	$145 (ALL members) $245 (non-members)

* Teleconference option only available to non-DC-area residents

Reservations cancelled after the deadline are non-refundable

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