American League of Lobbyists - Lobbying Certificate Program: Lobbying 101

Grassroots, Grasstops, Coalition Building:
Best Practices, Cost-Effective Tools and Social Media
A Lobbyist Certificate Program Session Monday, March 28, 2011
8:45 am Registration; 9:00 - 11.45 am Program
The Hall of States Building, 444 North Capitol Street, NW, Washington, DC
Deadline for Online Registration: 5:00 p.m. Thursday, March 24, 2011

Register Now Meet Your Training Team Who Will Benefit

"As a lobbyist working in the fields of disability and environmental issues, I am aware of the funding issues faced by 501-c-3’s. Many non-profits need representation but just cannot afford the cost. I provide training to give small organizations the tools needed in order to access the legislative system. That said, I thought the course on "Grassroots & Coalitions" would be a refresher, boy was I wrong! I picked up so many new ideas and means to present advocacy that I have had to revamp my training module. I recommend the educational series sponsored by ALL to anyone in the field."
-Ken Jessup, Ken Jessup & Associates

When it comes to political influence, a Congressional Management Foundation study shows nothing beats constituency contact. Now, social media is making it easier and less expensive to build and activate robust coalitions.

But how can you define which social media and online tools are right for your organization and can be implemented in a cost-effective and legal manner. Register today for all these answers plus learn best practices for grassroots (and grasstops) advocacy.

In this comprehensive training session, experts on advocacy and new media arm you with ready-to-use guidance for avoiding costly — and risky — trial and error.

Step by step, you'll learn how to set up, administer, and operate a dynamic grassroots, grasstops and coalition-building program. You'll also come away with up-to-date insights on the "new rules" for everything from social networking to staying in compliance and avoiding PR nightmares.

Reserve your space now to gain new political influence, including how to:

Mobilize a grassroots movement within your association, corporation or supporter group
Recruit grassroots participants and encourage grasstops advocates to engage on issues
Design a website and online presence to support ongoing advocacy and engagement
Choose and make the best use of the right social media tools for your message: Facebook, Twitter, blogs, etc.
Create a tightly integrated program that includes social media plus one-to-one activities such as legislative days
Manage your message and tools to stay in compliance with the tough new rules and regulations that now affect every aspect of government relations
Apply best practices for identifying coalition partners and building effective coalitions
Know what constituent advocacy activities work — and which get ignored

Meet Your Training Team

Ronald Jacobs, Venable LLP, advises clients on all aspects of state and federal political law, including campaign finance, lobbying disclosure, gift and ethics rules, pay-to-play laws, and tax implications of political activities. Mr. Jacobs understands the often-contradictory rules imposed by the different laws that apply to political activities. He offers practical advice that considers not only the legal requirements, but also the reputational risk, of political activity to a broad range of clients, including large and small companies, trade associations, ideological groups, individuals, and political vendors. He has developed political compliance programs for Fortune 500 companies and other clients that lobby and make political contributions nationwide.

Nate Smith, Associate Director of Government Relations, American Traffic Safety Services Association

Molly Nichelson, American College of Cardiology, Senior Specialist, Federal Grassroots Outreach.

Who Should Attend?

This session offers essential guidance for personnel in any organization which wants to tap into the power of constituent advocacy, including:

Corporations with government relations groups
Lobbying firms, including law firms with lobbying arms, serving association or corporate clients
Nonprofit member organizations, such as single-issue, grassroots and advocacy groups
Political consultants and PAC directors

Conference Details

Deadline for Online Registration: 5:00 p.m. Thursday, March 24, 2011

When: Monday, March 28, 2011 8:45 am - 11:45 am EST Where: Hall of States, 444 North Capitol St., NW Washington, DC

In Person Tuition: $145 (ALL members)
$245 (non-members)
*Teleconference: $145 (ALL members)
$245 (non-members)

* Teleconference option only available to non-DC-area residents

Easy Online Ordering
Enroll Online
(AMEX, VISA, MasterCard accepted)